Primitiv

Values are standards that govern the behavior of a person, principles are beliefs that govern a person’s actions. Therefore it is values that act as the foundation for principles. 

Vision Statement

Our Vision is to impact the global cannabis industry in a positive way to change the stigmas and stereotypes associated with the old image or opinions of cannabis, by highlighting the healing

power of the plant and producing products that help people and athletes optimize their wellness. We will bring to market superior innovative products that address pain management, neurocognitive disease, and other wellness concerns at all levels. We will be strong advocates

for the industry and our customers by funding research initiatives and partnerships with venerable institutions worldwide. These relationships will ensure our products are as effective and produce real results, creating a strong brand. We will create economic growth for our team members, vendor partners, and the communities we operate in. We will expand our company into new markets beyond Michigan in the coming years.

Mission Statement

Our Mission is to attract team members and vendor partners who are each best in class and thought leaders in their field to fulfill our vision. We will invest heavily in our team to develop and assemble a resilient group of team members who pursue excellence through persistent execution. We will focus our energy on R&D, customer service, and best practices to ensure fair and equitable treatment for all. During expansion, we will identify partners that will ensure all operations are performed according to our standards. We recognize our license to operate in the cannabis industry is a privilege and a responsibility, and we will ensure all team members, customers, and vendor partners are educated accordingly. As we grow, we shall give back to the community and charitable institutions that share the same core values as Primitiv.

Core Values

1. Spiritually /Ethically Focused – It is imperative that we make every decision through our spiritual, moral, and ethical filter in all that we do, asking ourselves “Is [this decision] the right thing to do”

2. People Matter – We will declare every person who has an encounter with any team member must know and feel they are valuable as a person, even at the team member’s own expense.; Every person will be treated with respect, dignity, and honor. The words we choose to use towards one another must have a positive impact.

3. Loyalty - We will consent to our allegiance to the team members, our families, the company, suppliers, customers, contractors, and the community.

4. Integrity with Honest Communications - We will speak and act from a position of honesty to build trust and honor confidentiality thereby avoiding needless gossip and duplicity.

5. Humble Leadership – We will consider every team member to be a leader, No One Person is Bigger than the Company. Serving on the executive and senior leadership team is a privilege and opportunity to serve as mentors and leaders to those around us internally, externally, and in our homes.

6. Commitment – We will execute our obligations diligently yet with balance. “High Tech will never replace High Touch”. Our diversity, equity, and Inclusion will be viewed as an asset to strengthen our company.

7. Stewardship – We will preserve resources wisely through transparency for the benefit of our company, departments, team members, caregivers, customers, and community. We will develop the level of respect needed for the company and home resources to grow profitably. Regular budget reviews are essential to the health of both entities. Team members are encouraged to think and function as intrapreneurs’, we will seek to share expertise and economic gains with our associates, team members, and community.

8. Excellence - We will pursue excellence in every sector in which we are engaged. we value self-accountability to excel in the quality of performance, personal and group competence, and operational performance. We will Seek to be creative to administer Best Practices in all areas.

9. Collaboration – We will value the power of combined efforts to accomplish more than one can accomplish alone. We will always look for ways to support one another for the good of our team members, the company, our families, and the community. We value all team members who are upbeat, avoid negative feelings, comments, behavior, and actions, and express feedback (instead of criticism) in an appropriate and professional manner

10. Professionalism – We will handle ourselves professionally during times of differences of opinions, obstacles, and when conflicts arise. Every team member’s idea, opinion, and voice are crucial to expanding the capacity of the company and as individuals. We will create an environment to encourage the sharing of ideas, while also recognizing that not every idea can be consummated, especially when there is conflict. Being well-organized and prepared is a valuable attribute.

11. Know the Plant - All team members are encouraged to understand the medicinal values of the plant to serve as brand ambassadors.

12. WOW Factor – We will strive to deliver an outstanding experience. From consumers who use our product to customers who walk through our doors, no one will forget their encounter with our brand. Everyone we encounter including both our internal and external customers, family members, vendors, suppliers, guests, and people seeking to do business with us shall be WOWed.

13. Compassionate Accountability – We will embrace mistakes because they are inevitable., When they do happen, we will seek to move forward, ensuring our core values permeate the heart of our company culture, individual relationships, and customers. We will foster a mindset of gratitude as we overcome obstacles to reach our highest potential. In instances where documentation supports separation from any of our valuable members, it will be done with compassion.

Company Philosophy: "The strength of the team is each individual member. The strength of each member is the team." --Phil Jackson