What brings you to Southwest Michigan

There are many reasons to vacation in Southwest Michigan. Start with hazy-gold mornings on our paddling or fishing rivers or playing golf on championship courses. Drive through a countryside that goes from spring’s sweetly scented pastel blossoms to summer’s and fall’s fresh-picked strawberries, blueberries, peaches, apples, pumpkins and more. Visit makers of delicious craft wines, beers, ciders and spirits. Hear intriguing stories in our historic places. Or celebrate with us at enthralling live music concerts, art exhibits, performances and festivals.

Discover our scenic inland lakes, wooded trails and a star-studded dark sky park. Find chefs who turn locally grown ingredients into mouthwatering entrees and friendly shop owners who delight you with their choices. But it is Lake Michigan that fills your day with freshwater adventures. Run down towering dunes and build bucket-sized sandcastles on pristine beaches. Take sails across sun-dappled waves and walk to picturesque lighthouses. Then gaze toward the horizon in silent awe at sunset.

Whatever brings you, it’s wonderful having you here.

Find Life's Simple Joys

Few places in America offer the gorgeous scenery, farm-fresh deliciousness and hours upon hours of affordable, family fun you’ll find in Southwest Michigan. From the moment you arrive, you’ll make wonderful memories that will bring you back again and again in all four seasons.

Find Life's Simple Joys

Best Things

First Timers

Free Things

Rock Hunting

Collecting Beach Glass

Two people drinking wine on a couch at Dablon Vineyards

Best Wineries in Southwest Michigan

People walking down a dune at Grand Mere State Park

Visit our Sand Dunes

The Chicago skyline silhoutted in front of the setting sun over Lake Michigan.

Seeing Chicago from Southwest Michigan

A hand holding up a phone displaying the Makers Trail Passport app

Explore Wineries, Breweries and more with the Makers Trail

Maker's Trail Experience

Discover

Become a member of the tourist council
It's free

You’ll instantly be on the radar of people who want to come here to relax and play — people who will become your customers.

Connect with the artists, actors, musicians and dreamers that call this area home.

Explore

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⧫ Swiss Valley Ski & Snowboard Area

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⧫ Vineyard 2121

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⧫ Seedz Brewery

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⧫ Lemon Creek Winery

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