Inland, the stories continue. Wander through orchards with fifth-generation farmers as they share the legacy of their land. Sip award-winning wines, brews, ciders and spirits while learning what inspired their makers. Taste the region’s bounty in dishes crafted by talented chefs. Hike trails that transform with the seasons, paddle gentle rivers or tee off on championship golf courses. Marvel at nature’s artistry in winter’s ice formations. Feel the energy at vibrant fairs, festivals and live performances.
Southwest Michigan is fertile ground for storytelling, and we want to help you bring these experiences to life. Our team is here to assist with fact-checking, interview sources, story ideas, multimedia assets, and media hosting opportunities. Whether you're a writer, photographer, influencer or videographer, we can help you plan your visit to uncover the richness of this region.
Assets & Services
Photography
Need photos for your story? Explore our curated, high-resolution photo galleries on SnapSea — our official media hub. These images are organized to make your storytelling easier, with selections that showcase the best of Southwest Michigan. Delve into our charming towns, scenic trails, sandy beaches, local food, vibrant nature, murals, the Makers Trail, Creative Connections and more. New images are added frequently to keep your content fresh and relevant.
Photos may be used only for non-commercial purposes to promote visiting Southwest Michigan. They may not be used for advertising, commercial projects or personal use.
Video/B-Roll
Videos are available for non-commercial use by broadcast media. Contact us with the video name, and we will send you a download link. If you have specific needs, you can also reach out to us to see if additional footage is available that is not currently on YouTube.
Media & Interview Contacts
We can provide media lists of local and regional publications, radio stations and TV stations, as well as connect you with expert voices for your story — including craft brewmasters, winemakers, distillers, farm-to-table chefs, artists, farmers and more. Contact us for details.
Media, Influencer & Blogger Visits
We coordinate media visits for press groups, travel writers and editors, freelance travel writers or photographers on assignment, staff from radio and TV programs, and influencers and bloggers with highly engaged audiences in travel, food, or outdoor recreation. Complimentary or discounted arrangements are subject to availability by the discretion of our members, with priority given to working journalists and content creators developing media coverage for print, digital, broadcast and social outlets. Accommodations for spouses, children or accompanying friends are not included, unless otherwise arranged.
During peak season (May–Labor Day), discounts and complimentary stays are limited, but we are available to assist with interview scheduling, itineraries and background information. To request assistance, please provide as much lead time as possible (two business weeks is ideal) and submit a letter detailing your assignment along with samples of published work. Bloggers and influencers should also include third-party documentation of web traffic, audience engagement and social media reach, such as Google Analytics or Meta Insights. After publication, we kindly request a copy of or link to your story, blog, broadcast or social media coverage.
Fact-Checking
For accurate and up-to-date information on Southwest Michigan, the Southwest Michigan Tourist Council is available to assist with fact-checking for your stories. Contact us for verified details, local insights and expert sources to ensure your coverage is both compelling and reliable.
Stay Updated
Journalists, influencers, and content creators can stay informed about Southwest Michigan’s latest events, story ideas, and media opportunities by following our website, engaging with us on Facebook, Instagram and TikTok, or subscribing to our monthly e-newsletter. Our updates provide insider insights, press trip opportunities and key seasonal happenings to help craft compelling coverage.
Resources & Story Ideas
For more information about Southwest Michigan, explore our towns, itineraries, meetings, blogs, maps & guides and accessibility pages to help plan your visit or craft your story. For even more inspiration, check out our story starters page.
Let’s create unforgettable stories together. Contact the Southwest Michigan Tourist Council to start planning your next feature:
Southwestern Michigan Tourist Council
Marcy Simpson
Executive Director
msimpson@swmichigan.org
2300 Pipestone Road
Benton Harbor MI 49022 USA
(269) 925-6301