Visitors Guide for Southwest Michigan | Southwestern Michigan Tourist Council
A wide shot of Silver Beach on a busy, sunny summer day, with people sunbathing, playing sports, and swimming in Lake Michigan, and the North Pier Lighthouse visible in the background

Where wineries, waves and welcoming towns create the perfect escape

Pause your world — and step into ours, if only for a day (or better yet, longer). You will feel you belong the moment you arrive.

The possibilities for memory-making are endless along our beautiful Lake Michigan shoreline and in our rolling countryside, and Southwest Michigan’s brand-new Visitors Guide is packed with inspiration to make your trip the best.

It’s more than a guide — it’s your go-to companion for adventure all year long.

Where will you go first?

There are three easy ways to get your copy

See the digital Visitors Guide instantly.

Our digital version is designed for wherever Southwest Michigan takes you — instantly accessible on your phone, tablet or computer. Download it in seconds or print it with a single click to take it on the go.

Instant Visitors Guide

A colorful illustrated map highlighting key attractions and town names, designed to give a feel for the area rather than provide literal directions of Southwest Michigan

If you plan a trip, wedding, reunion or event for a group needing 10 or more rooms, we can help you find the accommodations and rates to meet your needs. To get started, try our Wedding or Group Planner!

A man receiving assistance from a woman at the front desk inside the Southwest Michigan Visitors Center, with brochures visible on the right side

Pick up a printed guide

There’s nothing like flipping through the new Southwest Michigan Visitors Guide — it’s hard to put down once it’s in your hands! If you’re in the Benton Harbor, St. Joseph and Stevensville area, make the Travel Information Center your first stop. Walk in Monday through Friday, 8:30 a.m. to 5:00 p.m. ET, and pick up your Visitor Guide (plus other helpful travel information) from the lobby racks. You'll be greeted with a smile, get answers to your Southwest Michigan questions and discover even more suggestions for unforgettable adventures.

Southwest Michigan Travel Information Center
2300 Pipestone Road
Benton Harbor, Michigan
(conveniently at I-94 Exit 29)

Request your free Visitors Guide and special-interest brochures

Want the Visitors Guide delivered right to your door? Just fill out the form using the link below, and we’ll send your guide — plus other helpful travel brochures — straight to your mailbox. Your requests will be coming in just a few days, so you can start planning your Southwest Michigan adventure in no time!

Send Me a Visitor Guide

Share with Us

Please send us photos and videos of your Southwest Michigan getaway. Use our hashtag #swmichigan or upload your photos to our SnapSea Collector below. This is an opportunity for your photos to appear on our social media, website or marketing materials. Thanks for sharing your memories!

Unlock a world of potential customers

Showcase your business to thousands of potential customers searching for what you offer. IT'S FREE!

List Your Business

Read more in our Visitors Guide

Bellhop Icon: Book A Room