2026 Luminary
Event published by St. Joe Today
Getting into the holiday spirit is easy when you visit downtown St. Joe! On Friday, November 20 kick off the holiday season with two great community events - Luminary and Countdown to New Year.
LUMINARY | 5p-8p | Downtown St. Joseph
Luminarias will light your way as you stroll through and explore downtown St. Joe from 5p-8p during Luminary! Participating locations invite you to eat, shop, drink and be merry while you enjoy this charming lakeside town.
COUNTDOWN TO NEW YEAR | ALL DAY | Throughout SWMI
EAT, SHOP, STAY, PLAY throughout SWMI for a chance to win local gift cards! Shoppers and diners can turn in receipts to the St. Joe Today (SJT) Welcome Center from purchases made November 20-December 13 at SJT member businesses. Earn one entry for every $25 spent (one time or cumulative purchases). SJT will draw winners throughout the month of December. Visit stjoetoday.com/countdown for more details! Shoppers will earn double entries on purchases made on November 20 (Luminary), November 28 (Small Business Saturday) and December 5 (Reindog Parade).
SNOWFLAKE SCAVENGER HUNT | 5p-8p | Downtown St. Joseph
Join us for a special scavenger hunt for one night only! Find the snowflake hidden in 10 participating locations in downtown St. Joseph. Visit the St. Joe Today Welcome Center (301 State St.) to grab your passport and get started!
HOLIDAY TROLLEY | 4:30p-8:30p
Hop on the Holiday Trolley for a FREE ride around downtown St. Joseph on Luminary night! The festively decorated Trolley will make continuous loops on this route from 4:30p-8:30p.
STOP 1: The Boulevard Inn & Bistro (521 Lake Blvd.)
STOP 2: Corner of Ship ST. and Alley (610 Ship St.)
STOP 3: Pleasant Street Plaza/The Market (301 Main St.)
2026 LUMINARY PARTICIPANTS:
Baroda Founders St. Joseph Tasting Room - Extended hours, specialty drinks.
Ben's Pretzels - Ben's t-shirts and sweatshirts on sale 10%. Prizza's: buy 1 get 2nd (1 topping) 50% off.
Caffe Tosi - Open late til 9p. Check out the huge selection of teas, flavored coffee and mugs!
Chartreuse Art Co-op - Extended hours and treats.
Dad's Farm & Cafe - Open late! Hot dog specials on the griddle.
Edgewater Gifts - Extended hours! New holiday gift merchandise!
Evermore Juice Bar - Extended hours with promotional sales items.
Forever Books - Book signing from 5p-8p with shipwreck historian and author Michael Passwater! Homemade treat - pistachio fudge.
Full Of Crêpe - Open late! Check out the delicious off menu of crêpe offerings!
G & M Variety - Open until 9p!
Gallery on the Alley - Our Final Luminary! Refreshments, live music, deep discounts. Refreshments and Celebration Sale.
Gelato Paradiso - 20% off all purchases during Luminary from 5p-8p.
Glik’s - Open until 8p! Treats and live music. Partnering with the Mosaic Wonderland Toy Store to have a Christmas Giving Tree with wish list items for in-store purchase. For every item purchased to donate, the customer will be entered into a drawing for a $25 gift card from Glik’s. This will continue through Merry and Bright Weekend.
Grins of St. Joseph - Open until 8p!
Krasl Art Center - Community Member Show opening from 6-8p. Featuring over 150 area artists work.
Lana’s Boutique - Extended hours and exclusive discounts throughout the store.
Oh My Darlings - Free gift wrap and snacks!
Olive Cart - Buy 2 Oils or balsamic vinegars of the same size get the third of like size for 50% off. All other food items will be 10% off the entire weekend.
Outta the Ashes - Open until 9p! Drawing for a $50 gift certificate.
Perennial Accents - Gift with purchase 5p-8p, 20% off holiday ornaments, yummy bites in our kitchen and as always our complimentary gift wrapping!
St. Joe Community Taproom - Post-Luminary Candlelit Happy Hour starting at 8p!
St. Joe Today - Interact Club Pie Auction, 5p-7:30 + The Batalis Agency hosts a table!
State Street Stuff - Early Seasonal Sales Spectacular! Dollar Deals, 1/2 Price Holiday Helpers, Two Buck Bargains, $5 Fabulous Finds, FREE Million Dollar Novelty Bill Giveway. Open until 9p!
The Cheese Lady - Open until 8p. Featuring new holiday cheeses, sampling, holiday entertaining ideas.
The Salvation Army - Christmas Kettle & Bell Ringer.
Urban Found - Special sales and gift with any purchase over $25. Open late until 8p.
Wanderlust Outfitters - Open til 8p! Customers can shop the Black Friday Preview Sale early exclusively during Luminary.
Waterfront Collective - Open until 9p! Drawing for a $50 gift certificate. 15% off regular-priced merchandise during the event. Custom framing is excluded.
White Pine Winery - Wine by the glass to-go, wine tastings and complimentary mulled wine samples.
Admission: FREE
