Marcy Simpson
Executive Director
Marcy Simpson, executive director since 2022, is a key advocate for Southwest Michigan, continuously enhancing the region's appeal to visitors with the support of staff and the Tourist Council. She has significantly improved the website, creating a comprehensive guide to local attractions, and thrives on connecting locals to address tourism challenges and foster growth.
Valued on the boards of the Box Factory for the Arts and St. Joseph Today, Marcy is also a dedicated policy advocate. She voices concerns and ideas at major tourism conferences and meetings, ensuring the vitality of Michigan tourism.
Top things to do during your visit
These two gems make Marcy’s recommendations every time!
- Stargaze at Dr. T.K. Lawless International Dark Sky Park in Vandalia.
- Bring your family to Lake Michigan’s Jean Klock Park in Benton Harbor. It’s a less-crowded beach and gives you access to Harbor Shores trails.
After hours
As hard as she works, Marcy knows how to unwind. She loves gardening and houseplants, hunting for old treasures in antique and vintage shops and loves playing tourist on her travel adventures. But her favorite way to relax is spending time with her two sons, daughters-in-law and grandson and two granddaughters in Southwest Michigan.
How to connect
msimpson@swmichigan.org
