Marcy Simpson
Executive Director
As executive director, I have the privilege of working with staff, Council members and others who share my passion for Southwest Michigan. As a group, we strive to bring tourists and visitors to our area in all four seasons. We want them to stay in our hotels and have great experiences while they are here. It’s exciting when they love this area so much they come to stay.
I am also proud that I can be an advocate and political policy watchdog for the Tourist Council members. I can listen to members’ concerns and ideas and represent them at the annual Pure Michigan Governor’s Conference and meetings with the Michigan Association of Conventions and Visitors Bureaus, the West Michigan Tourist Association, Michigan Beach Towns and our state legislators.
As a board member of the Box Factory for the Arts and for St. Joseph Today, and by serving on the KitchenAid® Senior PGA Championship Showcase Committee, I gain insights into the challenges and opportunities our members face. My partnerships in local communities help us find solutions. I thrive on bringing people together.
