Home | Visit Southwest Michigan

Where will you go first?

Here, you'll find endless adventure along our lakeshore. This guide will help you navigate our scenic dunes and countryside, vibrant beach towns and inspire new experiences to make your visit unforgettable.

Visitors Guide
Vibrant area map showing all the towns and regions
Makers Trail Logo
People sharing a drink Makers Trail Logo

Come experience our craftsmanship. Taste a liquid masterpiece. Follow the Makers Trail.

Creative Connections Logo
People sharing a drink Creative Connections Logo

Connect with our local Arts & Culture scene.

Trails Challenge Logo
People sharing a drink Trails Challenge Logo

Explore some of the prettiest, most peaceful and popular trails!

Murals Challenge Logo
People sharing a drink Murals Challenge Logo

Art meets adventure! Find murals, snap selfies, unlock prizes with each check-in.

An above the bluff view of Silver Beach, Silver Beach Carousel and Whirlpool Centennial Park

Promote your business. It's free!Expand Your Reach

Read more in our Visitors Guide

Bellhop Icon: Book A Room