Happy New Year! NO MORE ANNUAL MEMBER FEES.

Spend ZERO DOLLARS to reach millions of potential tourists and local customers all year.

We are firing up to make Southwest Michigan the #1 tourist destination in the Great Lakes states. So, we are creating the most comprehensive online list of local restaurants, shops, entertainment venues, helpful services, and other reasons to visit here. To make it happen, we need more businesses and organizations to be part of the Southwestern Michigan Tourist Council — and it’s now FREE to join!

Yes, EVERYONE that serves our flourishing tourism industry in Berrien, Cass, and Van Buren Counties can include their profiles on our website. Plus, they will benefit from our annual $700,000+ of advertising and social media promotions at NO COST. It is hands-down the BEST way to reach tourists and residents looking to have fun in Southwest Michigan.

Seven benefits of being part of the Tourist Council

1. Reach hundreds of thousands of people at swmichigan.org. Year after year, the number of site visitors keeps growing.
2. Make it easier to find your company online. Include your business’s information on our site where tourists look FIRST for events, venues, and services for weddings, meetings, reunions, accessibility, and pet-friendly options.
3. Expand your customer relationships with our Facebook, Instagram, YouTube, TikTok, and Pinterest posts and advertising.
4. The Tourist Council shares the latest “Happenings in Southwest Michigan” in our twice-monthly e-newsletters. Update us with your news so we can pass it on to tens of thousands of readers.
5. Target more potential tourists through regional print and digital ads, outdoor boards, television and radio spots, trade show booths, travel writer stories and videos, event sponsorships, and more marketing tactics. We strategically drive tourists to our website where they can find your profile and become new customers.
6. Boost your fall-through-spring visitors with help from the Makers Trail Passport and Creative Connections Game. Both annual campaigns bring thousands of tourists back again and again to Southwest Michigan. Collaborate with us on ways to get them to stop by and see you, too.
7. Get valuable leads. When visitors to Travel Michigan and West Michigan Tourist Association websites express an interest in Southwest Michigan, they redirect them to our website. We'll pass any pertinent leads on to you.

Being part of the Tourist Council is one of the smartest business decisions you can make. Call Brandi today at 269-925-6301 or email btucker@swmichigan.org to set up a time to discuss any questions.

Eager to be on the Tourist Council? Register now!

Complete and mail the membership application to the Southwestern Michigan Tourist Council at 2300 Pipestone Road, Benton Harbor, Michigan, 49022, or email Brandi at btucker@swmichigan.org.

Already part of the Tourist Council? Make updates now!

We are just weeks away from launching our exciting new website design! Please update your business profile, content, and events calendar now, so we post your most current information. Log in to your member page.

Also, please link your Facebook account to our CrowdRiff program to make it even easier for the Tourist Council to promote your business. Connect here.